A Methodology for Quantifying Effects and Psychological Functioning of Behavior-Change Techniques
نویسندگان
چکیده
منابع مشابه
A methodology for quantifying effects and psychological functioning of behavior-change techniques
We present a methodology to quantify the effects of behavior change techniques (BCTs) that allows forecasting campaign effects on behavior and psychological constructs. The approach involves the gathering of longitudinal data during actual campaigns in which different combinations and sequences of BCTs are applied to different groups. Approximate metric data are gathered by asking for simple an...
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ژورنال
عنوان ژورنال: SAGE Open
سال: 2013
ISSN: 2158-2440,2158-2440
DOI: 10.1177/2158244013517245